| Experiment | Source | D/V | Stage | DFVA | Cost | Evidence | Setup | Run | Type | User Test | Auto/Mod |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Web Site Behaviour | Other | D | 12 | D | Low | Medium | Medium | Medium | Qual | Behavioural | Automated |
| Storyboard | Strategyzer | D | 12 | DV | Low | Low | Low | Very Low | Qual | Behavioural | Moderated |
| Expert Interview | Other | D | 12 | FV | Low | Medium | Low | Low | Qual | Attitudinal | Moderated |
| Proxy Metric Analysis | Other | D | 12 | V | Very Low | Low | Low | Low | Quant | - | Automated |
| Social Media Poll | Other | D | 12 | D | Very Low | Very Low | Very Low | Low | Quant | Attitudinal | Automated |
| SMIQ | Ask Method | D | 12 | D | Low | Low | Low | Low | Qual | Attitudinal | Automated |
| Jobs-to-be-Done Interview | JTBD | D | 12 | D | Low | Medium | Medium | Medium | Qual | Attitudinal | Moderated |
| Problem Interview | Lean Startup | D | 12 | D | Low | Low | Low | Low | Qual | Attitudinal | Moderated |
| Customer Interview | Strategyzer | D | 123 | DV | Low | Very Low | Low | Low | Qual | Attitudinal | Moderated |
| A Day in the Life | Strategyzer | D | 12 | D | Low | Medium | Low | Medium | Qual | Behavioural | Moderated |
| Discussion Forums | Strategyzer | D | 12 | D | Very Low | Medium | Low | Medium | Qual | Attitudinal | - |
| Search Trend Analysis | Strategyzer | D | 12 | DV | Very Low | Medium | Low | Low | QuantQual | - | Automated |
| Competitor Analysis | Lean Startup | D | 12 | DV | Very Low | Medium | Low | Medium | Qual | Attitudinal | Automated |
| Search, Bot & Live Chat Analysis | Other | D | 123 | D | Low | Low | Medium | Medium | Qual | Behavioural | Automated |
| Card Sorting | Strategyzer | V | 12 | D | Low | Low | Low | Very Low | Quant | Attitudinal | - |
| Discovery Survey | Strategyzer | D | 23 | DV | Low | Very Low | Low | Low | Qual | - | - |
| Online Ad | Strategyzer | V | 24 | D | Medium | Medium | Low | Medium | Quant | - | Moderated |
| TAM/SAM/SOM Estimation | Other | D | 2 | V | Low | Medium | Medium | Low | Quant | - | Automated |
| Partner & Supplier Interviews | Strategyzer | V | 23 | FV | Low | High | Low | Low | Qual | Attitudinal | Moderated |
| Web Traffic Analysis | Strategyzer | V | 23 | DV | Low | High | Low | Medium | Quant | Behavioural | Automated |
| Fake Door / 404 Test | Lean Startup | V | 23 | D | Very Low | High | Low | Low | Quant | Behavioural | Automated |
| Smoke Test Landing Page | Lean Startup | V | 24 | DV | Low | High | Low | Medium | Quant | Behavioural | Automated |
| Feature Stub | Strategyzer | D | 3 | D | Very Low | High | Low | Low | Quant | Behavioural | Automated |
| Wizard of Oz | Lean Startup | V | 3 | DF | Medium | High | High | Medium | Qual | Behavioural | Moderated |
| Data Sheet | Strategyzer | D | 34 | DV | Very Low | Medium | Low | Low | Qual | Attitudinal | Moderated |
| Single Feature MVP | Lean Startup | V | 34 | DFV | High | Very High | High | High | QuantQual | Behavioural | Automated |
| Affinity Diagram | Other | D | 3 | D | Very Low | Medium | Low | Medium | Qual | Attitudinal | Moderated |
| Cohort Analysis | Other | V | 34 | V | Low | High | Medium | High | Quant | Behavioural | Automated |
| Wireframe Prototype | Strategyzer | D | 3 | D | Low | Very Low | Low | Low | Qual | Behavioural | Moderated |
| Solution Interview | Lean Startup | V | 3 | DF | Low | Medium | Medium | Low | Qual | Attitudinal | Moderated |
| Usability Test | Other | V | 3 | DF | Low | High | Medium | Medium | Qual | Behavioural | Moderated |
| Concierge Test | Lean Startup | V | 3 | DFV | Medium | High | Medium | High | Qual | Behavioural | Moderated |
| Split Test (AB) | Strategyzer | V | 34 | DV | Medium | Very High | Medium | Medium | Quant | Behavioural | - |
| Link Tracking | Other | V | 4 | DV | Very Low | Low | Low | Low | Quant | - | Automated |
| Press Release (Brochure) | Strategyzer | V | 4 | D | Very Low | Medium | Medium | Low | Qual | Attitudinal | Moderated |
| Crowdfunding Campaign | Lean Startup | V | 4 | DV | Medium | Very High | High | High | Quant | Behavioural | Automated |
| Referral Test | Other | V | 45 | DV | Low | Very High | Medium | High | Quant | Behavioural | Automated |
| Unit Economics Model | Other | V | 45 | VA | Very Low | High | Medium | Low | Quant | - | Automated |
| Explainer Video | Strategyzer | V | 4 | D | Low | Low | Medium | High | Quant | Behavioural | Automated |
| Pricing Page Test | Other | V | 4 | DV | Low | High | Medium | Medium | Quant | Behavioural | Automated |
| Pre-Sales / Letter of Intent | Strategyzer | V | 45 | DV | Low | Very High | Medium | Medium | Quant | - | - |